Cutting through in competitive space:
Sharpening every edge
your brand can get.
Calibrate and deliver all your campaigns using Etarget data learnings, expertise,
and capabilities, for guaranteed measurable improvements.
Etarget’s proprietary user behaviour metrics such as attention, engagement,
and early conversion serve to analyse data from thousands of campaign deployments, identifying
patterns, trends and opportunities your campaign can utilize to gain edge in an oversaturated online
environment.
FOCUSING CAMPAIGNS FOR significant impact improvement in attention, engagement, and conversion measures
Attention is a requirement to unlock behavioural measures.
Attention is the first metric since the click- through that captures user
behaviour, as opposed to a publisher stat like impression or viewability.
We are experts in the attention-optimization tactics. Years of experience
and collected data allow us to adapt traffic, placement, and ad formats to capture user’s
attention to maximum effect. Proven dynamic elements can capture significantly more attention.
Sustained attention generates awareness and engagement.
While attention capture is directly linked to recall and building brand
awareness, it is also important in generating opportunities for further engagement.
We provide users with brand engagement opportunities that result in higher
conversion rates online and lead to increased sales in other channels. Our rich data and
evidence base allow us to implement the most effective approaches in design of these
interactions.
As conversions are increasingly non-linear, CTRs have limits.
Customer journeys are more than ever fragmented across the variety of
channels and interactions. Measuring their contribution to the sale is a complex task, often
beyond business capabilities.
fore the click, reflecting reality of customer journeys and ensuring their
contributions to a brand sale strategy.
Upgrades to campaign placement and traffic
If an ad is viewable, it should be also noticed.
Introduction of viewability marked an upgrade to evaluation of campaign placement, finally
acknowledging that ads need to be not just loaded but also seen.
Yet, why stop at viewability?
Yet, why stop at viewability?
We utilize data models to predict the attention a campaign is likely to receive. The shift to
attention metrics is a significant evolution from traditional metrics that merely track campaign
deployment. It recognizes the true impact of ad placement and inventory decisions.
At Etarget, we predict attention and optimize traffic and ad placement so our clients can buy
for higher attention, not only for viewed volume.
Ad format adaptation
Are your display banner ads consistent with your brand campaign? Excellent. But...
...have you considered how your campaign's creative and messaging will perform in the context of
display advertising, where ads appear and disappear in a blink of an eye?
The online environment demands not just visibility but impact, delivered in a fraction of a second.
The online environment demands not just visibility but impact, delivered in a fraction of a second.
Leveraging years of specialized expertise and continuous validation through user data we’ve
built an expertise in understanding of online user behaviours, specific to display ads. This
expertise forms the foundation of our proprietary Etarget User Behaviour Strategy, designed to
capture attention and foster deep brand engagement.
We adapt your banners to thrive online while preserving your creative concepts and messaging.
The result? Maximized attention and engagement without compromising your brand campaign’s
integrity.
Reliable measurement of true brand-critical KPIs
We measure what truly matters to brands.
We understand that true brand impact is not fully captured by traditional banner metrics
like impressions, viewability, and click-through rates.
Etarget delivers data that help brands evaluate the true impact of their campaigns on customers. This includes measures of attention, engagement, and value exchange between the brand and the user.
Etarget delivers data that help brands evaluate the true impact of their campaigns on customers. This includes measures of attention, engagement, and value exchange between the brand and the user.
Applications of the new, user behaviour measures provide insights beyond the evaluation of
campaign effectiveness.
They can indicate how well campaign’s creative and messaging resonate with customers exposed to display banners. They can also provide additional data to make attribution models and conversion predictions more accurate.
They can indicate how well campaign’s creative and messaging resonate with customers exposed to display banners. They can also provide additional data to make attribution models and conversion predictions more accurate.
Etarget data go beyond describing how the media budget was spent. We focus on generating
insights into a true
impact on user that brand achieved during the campaign.
These insights help brands design, analyze and optimize not only their media spend but also
inform their brand communications strategy.