We consider it critical to continuously evolve our understanding of behavioral science.
Our ongoing scientific research partnership with the University of Ss. Cyril and Methodius
ensures that our methodologies are developed with and validated by behavioral experts.
Leveraging our partners' neuromarketing labs, we continuously conduct analysis of user reactions
to different ad approaches and their changes over time.
Academia partnership allows us to directly integrate scientific insights into practical
advertising applications, enhancing the effectiveness of digital ads.
20+ years of
CLIENT SUCCESS
Today, Etarget stands as a premier European display advertising specialist and
programmatic network, distinctively focused on adapting and optimizing the efficiency of display
campaigns and assets
Founded in 2002 as a PPC platform, we've expanded our offerings over two decades to include modern
digital advertising formats like interactive ads, video, rich media, and innovative targeting and
trigger marketing strategies.
Leveraging our longstanding success, extensive reach, and deepindustry knowledge, we've emerged as a
recognized market leader in all regions where we’ve built a market presence.
Today, Etarget stands as a premier European display advertising specialist and
programmatic network, distinctively focused on adapting and optimizing the efficiency of display
campaigns and assets
Founded in 2002 as a PPC platform, we've expanded our offerings over two decades to include modern
digital advertising formats like interactive ads, video, rich media, and innovative targeting and
trigger marketing strategies.
Leveraging our longstanding success, extensive reach, and deepindustry knowledge, we've emerged as a
recognized market leader in all regions where we’ve built a market presence.
Integrated In-House Capabilities
We are incredibly proud of our people and their talent. Yet, what really sets us apart is our
ability to equip them with data approaches and insights, in order to deliver impactful upgrades
on a consistent, reliable basis.
By training our diverse group of strategists, buyers, creatives, interaction designers,
programmers, and technologists to leverage data in enhancing their work, we ensure that every
decision is informed and optimized.
This approach allows our data scientists and analysts to initiate A/B testing at an already
advanced level, outpacing traditional creative or media agencies in both speed and impact.
Combined with over a decade of programmatic buying experience, our team is uniquely equipped to
transform insights into action.
PROPRIETARY DATA MODELS AND AI ANALYTICS
Our decisions are driven and supported by the strength of Etarget's proprietary data:
- Specifically-tailored taxonomy to reflect the reality of digital advertising
- Trove of data points from 4000+ campaign evaluation samples
- Recognition and tracking of 140+ distinct user behaviours
- 3+ year data history
- AI-supported analytics and insight generation
- Neuromarketing lab-tested approaches
- 10+ years of programmatic buying experience
SCIENTIFIC RESEARCH HELPS OUR PERFORMANCE
our values
Intelligence meets curiosity.
We value our ability to identify and thoroughly consider what truly matters to
our clients and their audiences.
Authentically human
Authenticity guides our interactions; our goal is to support our clients
genuinely. And yes, we might just end up being effortlessly cool in the process.
Earning authority
We're committed to leading the conversation in display advertising, taking
responsibility and sharing our knowledge openly.
Servicing the need.
By continuously analyzing insights from our publishers, users, and the
industry, we help our clients uncover emerging needs and opportunities. We take pride in
being a partner, not just a supplier
Evolution in action.
We encourage everyone to experiment daily, believing that innovation benefits
us all
— especially our clients.